Precieux Webzine: Baselworld #BejeweledbyPW 15 – Behind the Scenes

March 27, 2015

Article by: Céline Richard

Above the excitement to discover new brands and collections, Baselworld is an adventure made of great encounters and moments. Let’s share some of them.

Everything starts with the Press Center. In 2015, more than 4,300 journalists and key social media, over 70 countries, were registered. Real base for exhausted cameramen, photographers, bloggers and journalists, this place is our second home during the show and, if you are lucky, you get a locker, true Grail to offload your ton of press kits.

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