CENTRED ON IMPORTANT AND LARGE GEMSTONES
BAYCO’S CEO MORIS HADJIBAY AND CREATIVE DIRECTOR MARCO HADJIBAY
SPEAK ABOUT HIGH JEWELLERY TRENDS FOR 2014
March 29, 2014
Having stunned Baselworld with The Imperial Emerald showcased last year, Bayco is now bringing equally stunning rubies to the fair, for the sophisticated ladies able to appreciate the beauty of the king of gems.
BWDN: What is the company’s focus during Baselworld 2014?
Moris Hadjibay: Our focus at Baselworld 2014, like every year that we participate, is to present the world with beautiful jewellery set with extremely rare precious stones. Baselworld is the best platform to showcase what our brand is really about. All the important people in the watch and jewellery trades are attending this event, so in a way, for eight days our stand in our window to the world. The major markets for Bayco are the United States, Europe, the Middle East, Asia and Oceania.
What does your brand stand for in a world of luxury?
Moris Hadjibay: Our brand stands for rarity, exclusivity, quality, and excellence in craftsmanship. Our aesthetic agenda always focuses on making jewellery centered on important and often large centre stones. One new focus this year at Baselworld is the new Monochrome collection, which features pieces made with only one colour of stones.
What is the most important high-jewellery category this year?
Marco Hadjibay: The most important category in high-jewellery will be rings, but I believe that important necklaces will make a comeback this year as well.
What is the most important thing for a brand on the luxury market today?
Moris Hadjibay: The most important thing for a jewellery company is the strength and depth of their inventory. That is the true barometer to measure the strength of a jeweller.
For unique jewellery, what is the most important stone this year?
Marco Hadjibay: The ruby, the king of gems, the rarest of them all. This year, the unique high-end jewellery will be dominated by large and colorful gemstones, preferably in special cuts, countered by monochromatic jewels. Bayco’s muse is the elegant, refined, sophisticated woman who appreciates beauty and rarity; she only wants the finest the world has to offer.
Article by: Nina Hald